Avatar Website

I visited the avatar website, looking at what it offers other than the actual film, and looking how they marketed the film in different ways. Looking at convergence. How far can they take it? On the front page it offer 20 different country variations, this is them trying to appeal to as many audiences as possible. The success of the film could be dramatically altered if it offers them the chance to view in their own language.
I went onto one of the things the webpage offers, a chance to make an avatar of yourself. By taking a picture on your webcam or uploading a picture of yourself you can then see yourself transformed into one of the famous characters. You choose the jewelry and accessories that you wish for, also your hairstyle. When you type your name in at the start by the end when yo get your finished result it changes your name, to an avatar one. This increases people excitement and includes the audience a lot more.